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Blogs

Stay updated on the latest events, key announcements, and updates from OnTarget. Here, you’ll find everything about our participation in industry events, upcoming webinars, and other activities focused on knowledge sharing and innovation. Discover where you can meet us next and stay informed about the latest developments in our field. Whether you're interested in our presentations, sessions, or networking opportunities – our news section keeps you in the know!
OnTarget 10 min read

Market Segmentation: The Foundation of an Effective Go-To-Market Strategy

Why identifying the right customer segments is the starting point of sustainable growth A ...
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OnTarget 13 min read

Why We Talk About GTM Roles (And Not Just Sales, Marketing and Customer Success)

Turning marketing, sales and customer success into one powerful GTM engine. At OnTarget, ...
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OnTarget 10 min read

The Shift Toward Electric & Hybrid Solutions in the Maritime Industry: Trends & Opportunities

Powering the Maritime Shift with Innovation and Sustainability
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OnTarget 12 min read

Why the Bowtie Sales Funnel is a Game-Changer for Maritime Companies — and How to Apply It

From Funnel Thinking to Lifecycle Thinking
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OnTarget 6 min read

Building a Customer Success Motion Tailored for Maritime

How Maritime Suppliers Use Planhat and OnTarget to Drive Scalable Growth and ...
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OnTarget 12 min read

We All Know We Need a GTM Strategy. But How?

How a Successful GTM Framework Looks in the Real World
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OnTarget 7 min read

How Brand & Content Strategy Power Your GTM Success

There's a common frustration I hear from clients, especially those in high-touch ...
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OnTarget 4 min read

Boosting B2B Conversion Rates with Data-Driven Strategies

Unlock the power of data to transform your B2B conversion rates and drive business growth ...
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OnTarget 4 min read

How to Develop a Strong Sales Value Proposition

Unveil the secret to skyrocketing your sales and customer loyalty through a robust sales ...
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OnTarget 4 min read

Creating Personalized Marketing Campaigns with ABM

Discover how Account-Based Marketing (ABM) is revolutionizing personalized marketing ...
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