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# Blogs

Stay updated on the latest events, key announcements, and updates from OnTarget. Here, you’ll find everything about our participation in industry events, upcoming webinars, and other activities focused on knowledge sharing and innovation. Discover where you can meet us next and stay informed about the latest developments in our field. Whether you're interested in our presentations, sessions, or networking opportunities – our news section keeps you in the know!

## [OnTarget Aug 21, 2025 10:15:59 PM 17 min read From Framework to Execution: Applying SPICED with Planhat Across the Customer Lifecycle How to turn a beloved discovery framework into a company wide operating model for growth, ... Start Reading](https://www.ontargetnld.com/blogs/from-framework-to-execution-applying-spiced-with-planhat-across-the-customer-lifecycle)

## [OnTarget Aug 6, 2025 9:36:55 PM 13 min read How a Helicopter View of Your Market Unlocks Smarter GTM Decisions How breaking silos and gaining market perspective lead to faster wins and stronger ... Start Reading](https://www.ontargetnld.com/blogs/how-a-helicopter-view-of-your-market-unlocks-smarter-gtm-decisions)

## [OnTarget Jul 29, 2025 1:31:26 PM 13 min read What Smart Companies Do Differently When It Comes to GTM Inside the mindset of companies that turn GTM into a growth system A strong Go-To-Market ... Start Reading](https://www.ontargetnld.com/blogs/what-smart-companies-do-differently-when-it-comes-to-gtm)

## [OnTarget Jul 22, 2025 9:08:46 AM 9 min read Not Every GTM Strategy Works: Why Choosing the Right Sales Motion is Critical The right path to market can unlock growth, while the wrong one can stall even the best ... Start Reading](https://www.ontargetnld.com/blogs/not-every-gtm-strategy-works-why-choosing-the-right-sales-motion-is-critical)

## [OnTarget Jul 1, 2025 3:12:13 PM 12 min read Personalization at Scale: How Planhat Helps You Operationalize Your ICPs Scale your customer success and GTM impact with smarter segmentation workflows In today's ... Start Reading](https://www.ontargetnld.com/blogs/personalization-at-scale-how-planhat-helps-you-operationalize-your-icps)

## [OnTarget Jun 13, 2025 10:05:38 AM 10 min read Market Segmentation: The Foundation of an Effective Go-To-Market Strategy Why identifying the right customer segments is the starting point of sustainable growth A ... Start Reading](https://www.ontargetnld.com/blogs/market-segmentation-the-foundation-of-an-effective-go-to-market-strategy)

## [OnTarget Jun 4, 2025 6:15:29 PM 13 min read Why We Talk About GTM Roles (And Not Just Sales, Marketing and Customer Success) Turning marketing, sales and customer success into one powerful GTM engine. At OnTarget, ... Start Reading](https://www.ontargetnld.com/blogs/why-we-talk-about-gtm-roles-and-not-just-sales-marketing-and-customer-success)

## [OnTarget May 29, 2025 8:37:52 PM 10 min read The Shift Toward Electric & Hybrid Solutions in the Maritime Industry: Trends & Opportunities Powering the Maritime Shift with Innovation and Sustainability Start Reading](https://www.ontargetnld.com/blogs/the-shift-toward-electric-hybrid-solutions-in-the-maritime-industry)

## [OnTarget May 21, 2025 11:07:09 AM 12 min read Why the Bowtie Sales Funnel is a Game-Changer for Maritime Companies — and How to Apply It From Funnel Thinking to Lifecycle Thinking Start Reading](https://www.ontargetnld.com/blogs/why-the-bowtie-sales-funnel-is-a-game-changer-for-maritime-companies-and-how-to-apply-it)

## [OnTarget May 12, 2025 11:08:37 AM 6 min read Building a Customer Success Motion Tailored for Maritime How Maritime Suppliers Use Planhat and OnTarget to Drive Scalable Growth and ... Start Reading](https://www.ontargetnld.com/blogs/building-a-customer-success-motion-tailored-for-maritime)

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