How Maritime Suppliers Use Planhat and OnTarget to Drive Scalable Growth and Compliance-Driven Customer Value
Maritime Supply Is Being Redefined. Are You Ready?
Regulatory pressure isn’t just in the background anymore. It’s actively reshaping how maritime suppliers operate, support clients, and pursue growth. With stricter and increasing international regulations, maritime standards and legislation, it’s no longer enough to 'only' deliver products on time. Lifecycle support, compliance transparency, and proactive engagement have become essential.
Planhat, together with OnTarget, offers a modern solution. They help transform complex maritime operations into structured, value-driven customer experiences — while turning compliance into a strategic advantage.
What Maritime Customers Expect — and Why It’s Time to Adapt
Fleet owners, shipbuilders, and operators are now looking for suppliers who:
- Identify compliance issues before they surface
- Offer full visibility into performance and documentation
- Simplify regulatory complexity instead of adding to it
Suppliers without a structured customer success approach are increasingly at risk of losing ground. Those who build it in now create a clear advantage.
Why Planhat Works Where Traditional CRMs Fall Short
Unlike generic CRM tools designed around sales pipelines, Planhat is built for post-sale value delivery — exactly where maritime suppliers compete today.
Built for Maritime Realities
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A Unified View of the Customer
Link vessels, service contracts, scheduled surveys, equipment, and contacts in one central platform.
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Real-Time Monitoring and Alerts
Track compliance health scores and trigger automated follow-ups based on status changes.
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Structured Playbooks
Standardize processes like onboarding, compliance reviews, and upsells.
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Connect What Matters
Integrate ERP, ticketing, and asset management systems for a complete view.
OnTarget: Turning Software Into Action
Technology alone doesn’t guarantee success. Change needs to be operationalized — and supported by people who understand your market.
OnTarget, Planhat’s certified partner in the Benelux, ensures a smooth, strategic rollout through:
- Customized onboarding aligned with each supplier’s fleet structure and service model
- Enablement programs that embed Planhat into daily workflows
- Strategic guidance to shift from reactive service to proactive lifecycle management
This partnership bridges the gap between technology and tangible business value.
Measurable Business Outcomes
| Capability | Impact |
|---|---|
| Unified Customer Data | Fewer errors, faster audits, better internal coordination |
| Proactive Compliance Tracking | Reduced penalties, stronger customer trust |
| Lifecycle Revenue Optimization | More timely and targeted upsell opportunities |
| Improved Retention | Stronger, value-based relationships |
| Operational Efficiency | Less admin, more time spent on customer-facing tasks |
Case Example: From Disconnected Tools to Clear Value
A Benelux-based maritime supplier partnered with OnTarget to consolidate five systems into one. Within six months:
- Onboarding time dropped by 40%
- Health scores were built for each vessel type
- Upsell opportunities identified across 25% of the client base
- Net Revenue Retention improved by 15%
The result was not just improved operations — it was a shift in how the team engaged customers.
The Next Phase of Maritime Success
Success in this evolving market comes from turning customer success into an internal capability. Not just a department, but a mindset.
With Planhat’s platform and OnTarget’s expertise, maritime suppliers can:
- Build a reliable, compliance-ready customer operation
- Reduce churn and grow revenue from existing clients
- Focus teams on creating long-term value, not putting out fires
About Planhat
Planhat is a Customer Success platform that helps B2B companies grow revenue, reduce churn, and deliver better customer experiences across the lifecycle.
About OnTarget
You maybe know us already. We are your growth partner for your business, not just another marketing agency. Also, we are Planhat’s certified onboarding and adoption partner in the Benelux. With deep experience in maritime and industrial sectors, we help suppliers translate Customer Success strategy into measurable business results.
