How Maritime Suppliers Use Planhat and OnTarget to Drive Scalable Growth and Compliance-Driven Customer Value
Regulatory pressure isn’t just in the background anymore. It’s actively reshaping how maritime suppliers operate, support clients, and pursue growth. With stricter and increasing international regulations, maritime standards and legislation, it’s no longer enough to 'only' deliver products on time. Lifecycle support, compliance transparency, and proactive engagement have become essential.
Planhat, together with OnTarget, offers a modern solution. They help transform complex maritime operations into structured, value-driven customer experiences — while turning compliance into a strategic advantage.
Fleet owners, shipbuilders, and operators are now looking for suppliers who:
Suppliers without a structured customer success approach are increasingly at risk of losing ground. Those who build it in now create a clear advantage.
Unlike generic CRM tools designed around sales pipelines, Planhat is built for post-sale value delivery — exactly where maritime suppliers compete today.
A Unified View of the Customer
Link vessels, service contracts, scheduled surveys, equipment, and contacts in one central platform.
Real-Time Monitoring and Alerts
Track compliance health scores and trigger automated follow-ups based on status changes.
Structured Playbooks
Standardize processes like onboarding, compliance reviews, and upsells.
Connect What Matters
Integrate ERP, ticketing, and asset management systems for a complete view.
Technology alone doesn’t guarantee success. Change needs to be operationalized — and supported by people who understand your market.
OnTarget, Planhat’s certified partner in the Benelux, ensures a smooth, strategic rollout through:
This partnership bridges the gap between technology and tangible business value.
| Capability | Impact |
|---|---|
| Unified Customer Data | Fewer errors, faster audits, better internal coordination |
| Proactive Compliance Tracking | Reduced penalties, stronger customer trust |
| Lifecycle Revenue Optimization | More timely and targeted upsell opportunities |
| Improved Retention | Stronger, value-based relationships |
| Operational Efficiency | Less admin, more time spent on customer-facing tasks |
Case Example: From Disconnected Tools to Clear Value
A Benelux-based maritime supplier partnered with OnTarget to consolidate five systems into one. Within six months:
The result was not just improved operations — it was a shift in how the team engaged customers.
The Next Phase of Maritime Success
Success in this evolving market comes from turning customer success into an internal capability. Not just a department, but a mindset.
With Planhat’s platform and OnTarget’s expertise, maritime suppliers can:
About Planhat
Planhat is a Customer Success platform that helps B2B companies grow revenue, reduce churn, and deliver better customer experiences across the lifecycle.
About OnTarget
You maybe know us already. We are your growth partner for your business, not just another marketing agency. Also, we are Planhat’s certified onboarding and adoption partner in the Benelux. With deep experience in maritime and industrial sectors, we help suppliers translate Customer Success strategy into measurable business results.